Why go electric?

The Cars

Electric cars are no longer niche. All the car industry's major players are racing to build desirable, affordable electric cars. Faster, quieter and smoother than petrol-powered equivalents, the latest electric cars are a driver's dream. Electric motors have far better power-to-weight ratios than petrol engines so you can get more torque and faster acceleration at low speeds. In other words, when you put your foot down, you can feel it!

The Batteries

Ever since the first electric car was built back in 1835, car manufacturers have battled with one simple question: how can we make an affordable car battery that lasts? The solution is finally here. Lithium-ion batteries store more than twice as much energy as earlier models, and capacity is improving dramatically each year.

The Network

Where would petrol cars be without petrol stations? If electric cars are going to be as convenient as their petrol ancestors, a support network is crucial. That's where Better Place comes in. In collaborating with key stakeholders, we're installing Charge Spots and Switch Stations around the world, so you can go wherever you like, whenever you like. No running out, no waiting, no worries.

The People

Fuel prices are peaking. Economies are unstable. The environment is suffering. As consumers become increasingly aware of the consequences of our dependence on imported oil, their desire for change grows. Climate change has become this century’s defining issue. A new generation of consumer is waking up to the environmental challenges of the future and they want to be part of the solution.

The Investment

Governments around the world are making switching simple. They've set production targets for electric cars and batteries, they're making sure the conditions for investment are right, and they're offering big incentives for consumers. The private sector has followed suit. In 2010 over $80 billion was invested in the electric car industry worldwide, creating thousands of jobs and new opportunities for growth. Big business knows the future's electric.